MSIG Vietnam aimed to capitalise on its strategic bancassurance partnership, but its sales process was stuck in the past. Agents in bank branches were burdened with inefficient manual data entry and physical paper forms, leading to slow sales cycles and a high risk of errors. This core operational bottleneck made it incredibly difficult to sync information across the network, monitor branch performance, or launch new insurance products effectively, putting a hard limit on their growth potential.
We stepped in to completely digitise their entire bancassurance channel by deploying Igloo Agent, our Agency Management Solution. This platform provided a single, unified digital portal for all bank branch agents, instantly replacing paperwork with a seamless, end-to-end sales journey. We equipped MSIG with powerful, self-serve capabilities, including a simple, no-code product configurator for instant product builds and a real-time dashboard to track key metrics right down to the individual staff level.
The impact was immediate and transformative. Agents were empowered with a modern digital tool, freeing them to focus on building customer relationships instead of fighting with admin. More strategically, MSIG broke free from long development cycles; they can now configure and launch new insurance products instantly across their entire bank network. This, combined with the comprehensive admin portal giving them full visibility on performance, turned their partnership channel into a high-speed, data-driven engine for growth.
