- Called the AI Travel Insurance Guardian (or “Igi” for short), it is an end-to-end AI travel insurance assistant that is the first of its kind in Southeast Asia that takes a customer from a question to completed purchase in a single conversational thread.
- The assistant runs 24/7 on Igloo’s consumer insurance platform igloo.co.id, replacing the limitations of a single-representative telesales setup for travel insurance.
- Igi is the latest demonstration of Igloo’s AI-native strategy, extending production AI from internal operations into the direct consumer purchasing journey.
Jakarta, 9 June 2026 — Igloo, Southeast Asia’s only full-stack AI insurtech company building the operating system for insurance, today launched its end-to-end AI travel insurance assistant, Igi, on Igloo’s consumer insurance platform in Indonesia. Igi guides travellers through the full travel insurance journey, from picking a destination and plan comparison to personalised recommendation, payment, and policy issuance, within a single conversational interface.
Unlike FAQ chatbots or post-purchase support tools that use conversational AI for customer support or claims triage, Igi is an autonomous sales agent capable of handling the complete purchase journey end to end in production: question, compare, recommend, nudge, close. The web view synchronises with the conversation, so a customer’s progress carries across both interfaces. For queries that require human attention, Igi hands off to telesales via WhatsApp.
The launch of Igi marks a broader evolution of Igloo’s consumer insurance platform in Indonesia, from a product catalogue into an AI-driven platform. On track to becoming a fully AI-native company, Igloo has deployed AI agents across the insurance value chain, covering product recommendation, claims processing, fraud detection, and sales enablement. Igi is one of the first of these agents built for end-to-end consumer sales, and provides a glimpse into how Igloo sees the value of AI in creating the infrastructure for autonomous insurance.
Igi is seeing positive preliminary results. Since launching in early May, users who engaged with Igi were 44% more likely to complete a travel insurance purchase compared to those who used the website alone. This is powered by Igi’s hybrid approach, which seamlessly blends conversational AI guidance with the familiar web browsing experience, meeting users where they are rather than replacing the journey they already know. Users in the hybrid flow converted at more than 1.7x the rate at the critical point of purchase, showing that the right balance of AI and self-serve can meaningfully move the needle on customer decisions.
“We have spent the past year refining and realising our AI-native strategy and infrastructure. Igi takes that same infrastructure and puts it in front of the consumer. It sits with the customer, understands their trip, recommends the right plan, and closes the sale, at any hour, in minutes. In a market where the vast majority of the population has never purchased an insurance product, removing friction from the buying journey is how you start to close the gap, and Indonesia is where we are proving that,” said Raunak Mehta, Co-Founder and CEO of Igloo.
Addressing Indonesia’s travel insurance pain points
Indonesia’s insurance penetration stands at 2.7%, among the lowest in the region, with the vast majority of its 280 million population lacking adequate coverage. Travel insurance, despite a strong recovery in outbound travel since the pandemic, remains significantly underpenetrated.
The barriers are both structural and experiential: product pages are dense with jargon and coverage tables, customers must evaluate multiple plans across different insurers without guidance, and there is typically no availability outside office hours. Igi addresses both constraints with a conversational AI assistant that operates around the clock, guiding customers through the full purchase journey.
Igloo plans to extend the Igi experience to WhatsApp, meeting customers on the messaging channel they already use for daily transactions. The company also intends to roll out the same conversational sales capability across additional product lines on its consumer platform igloo.co.id, including motor and personal accident insurance.
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About Igloo
Igloo is the operating system for insurance in Southeast Asia. Headquartered in Singapore with operations across Indonesia, the Philippines, Thailand, Vietnam, and Malaysia, and technology centres in China and India, Igloo provides the AI-powered infrastructure that enables insurers, platforms, and financial institutions to build, distribute, and manage insurance products digitally.
The company’s proprietary platform processes over 100 million policies per month and automates the full insurance value chain, from product configuration and underwriting to claims adjudication and financial reconciliation. Through Igloo Tech Solutions, the company licenses its modular technology stack to insurers and enterprises, compressing product launch cycles from months to days.
With 1.6 billion cumulative policies facilitated, partnerships with Shopee, Lazada, Tokopedia, GCash, Telkomsel, and 100+ commercial and insurer partners, Igloo is building the operating system for the future of insurance.
Igloo has raised over US$100 million in funding from investors including Eurazeo, Openspace Ventures, Cathay Innovation, and BlueOrchard. The company has been named Insurtech of the Year at the Asia Fintech Awards in 2023 and 2024, and won twin Insurance Asia Awards in 2025.
Media contact
ACID for Igloo
igloo@acidcomms.com