Igloo Strengthens E-commerce Insurance Distribution in SEA, Announces Partnership with Indonesia’s Tokopedia

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  • Igloo’s partnership with Tokopedia will make insurance protection accessible to individuals in 99% of districts across Indonesia and to more than 14 million MSMEs, which form the backbone of the Indonesian economy
  • Tokopedia will offer three Igloo-powered insurance products: gadget protection, electronic protection, and Total Loss Only (TLO) coverage
  • Igloo adds Tokopedia to its network of online shopping platforms in SEA as distribution partners which includes major players such as Lazada, Shopee, and Loship in Vietnam

SINGAPORE, 5 April 2024—Regional insurtech firm Igloo today announced its partnership with one of Indonesia’s unicorns and leading e-commerce companies, Tokopedia, to make purchase protection products more accessible and convenient for consumers. Through this collaboration, Tokopedia and Igloo  will make insurance protection accessible to individuals in 99% of districts across Indonesia and to more than 14 million MSMEs, which form the backbone of the Indonesian economy.

Tokopedia will offer three Igloo-powered insurance products, including gadget protection starting from IDR 48,300 (US$ 3.09), electronic protection starting from IDR 14,334 (US$ 0.92) for 12-month period, and Total Loss Only (TLO) coverage starting from IDR 500 (US$ 0.032) for a span of three to 12 months.

This partnership strengthens Igloo’s network of online shopping platforms as distribution partners across Southeast Asia, which includes major players such as Lazada, Shopee, and Loship in Vietnam.

The partnership will bring Igloo’s regional expertise in embedded insurance to ensure a seamless and efficient customer experience throughout the entire process on the Tokopedia platform, covering purchase, policy issuance, and claims settlement. Additionally, customers will have access to a dedicated customer support hotline, providing a personal touch and enhancing the overall customer experience. 

Digital Indonesia 2024 revealed Indonesians spent an average of $10.7 billion on electronics in 2023, making it the highest among consumer e-commerce goods categories. This figure highlights the importance of protecting consumers when purchasing gadgets and electronics online. 

“Tokopedia will continue to ease access to digital insurance for its users through collaboration with strategic insurance partners, such as Igloo. The collaboration between Tokopedia and Igloo will provide accessible insurance for products, easily claimed, and continuous customer support. We also hope that this collaboration can provide an opportunity to increase financial literacy among Indonesians and contribute to the national economy,” said Ruth Afrita, Head of Insurance, Tokopedia.

“Our industry experience demonstrates e-commerce as a potent insurance distribution channel, safeguarding consumers throughout Southeast Asia. Partnering with e-commerce giant Tokopedia bolsters Igloo’s position as the preferred insurtech partner for digital platforms, making insurance accessible and affordable through embedded solutions,” said  said Raunak Mehta, Co-Founder and CEO at  Igloo. 

Igloo has a strong foothold in Indonesia with various partnerships in the country’s leading players in e-commerce, fintech, and logistics including DANA, Fabelio, Lalamove, and Ritase. The partnership with Tokopedia is Igloo’s first collaboration in Indonesia after it closed a US$36 million Pre-Series C funding round in December 2023. This year, the insurtech firm is focused on achieving profitability.

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About Igloo

Igloo is the first full-stack insurtech firm to emerge from Singapore. It has offices in Singapore, Indonesia,  Thailand,  The  Philippines,  Vietnam  and  Malaysia  and  tech  centres in China and India.  With a mission of making insurance accessible for all, the firm leverages big data, real-time risk assessment, and end-to-end automated claims management to create B2B2C insurance solutions for platform companies and insurance companies. Igloo’s insurance solutions enable companies  to  eliminate  their  exposure  to operational  risk,  create  new  revenue  streams,  and optimise  and  enhance  existing  products  and  services.  Igloo  has  partnered with over 70 well-known brand   names   across   the   markets   in   various   verticals,   including   insurance, telecommunications, e-commerce, hospitality, health tech and financial services.

For more information, please visit https://www.iglooinsure.com/.

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PRecious Communications for Igloo,


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