{"id":5258,"date":"2023-10-30T08:00:41","date_gmt":"2023-10-30T00:00:41","guid":{"rendered":"https:\/\/iglooinsure.com\/ignite-resources\/tips-to-unlock-customer-insights-for-insurance-agents\/"},"modified":"2024-06-20T17:22:31","modified_gmt":"2024-06-20T09:22:31","slug":"tips-to-unlock-customer-insights-for-insurance-agents","status":"publish","type":"ignite-resource","link":"https:\/\/iglooinsure.com\/vn\/ignite-resources\/tips-to-unlock-customer-insights-for-insurance-agents\/","title":{"rendered":"M\u1eb9o khai th\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n

Trong th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m c\u1ea1nh tranh ng\u00e0y nay, hi\u1ec3u r\u00f5 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1c \u0111\u1ea1i l\u00fd cung c\u1ea5p s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 t\u01b0 v\u1ea5n c\u00e1c gi\u00e1 tr\u1ecb gia t\u0103ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o d\u00e0nh cho \u0111\u1ea1i l\u00fd \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n

\u0110\u1eb7t c\u00e2u h\u1ecfi th\u0103m d\u00f2<\/h2>\n\n\n\n

Tr\u00f2 chuy\u1ec7n chuy\u00ean s\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean b\u1ea3o v\u1ec7 c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m. \u0110\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 hi\u1ec3u v\u1ec1 l\u1ed1i s\u1ed1ng, gia \u0111\u00ecnh, t\u00e0i ch\u00ednh, t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe v\u00e0 m\u1ee5c ti\u00eau t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p c\u00e1i nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u b\u1ea3o hi\u1ec3m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng theo nguy\u00ean t\u1eafc b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ki\u1ec3m tra s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh v\u00e0 b\u1ea3ng c\u00e2u h\u1ecfi ph\u00e2n t\u00edch r\u1ee7i ro. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 t\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh hi\u1ec7n t\u1ea1i, b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 cu\u1ed9c s\u1ed1ng mong mu\u1ed1n c\u0169ng nh\u01b0 c\u00e1c nhu c\u1ea7u b\u1ea3o hi\u1ec3m kh\u00e1c. Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t thi\u1ebft th\u1ef1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

Duy tr\u00ec h\u1ec7 th\u1ed1ng n\u1eafm b\u1eaft m\u1ecdi t\u01b0\u01a1ng t\u00e1c, giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u. Ph\u00e1t tri\u1ec3n h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, gia \u0111\u00ecnh, thu nh\u1eadp, lo\u1ea1i h\u1ee3p \u0111\u1ed3ng, ph\u00ed b\u1ea3o hi\u1ec3m, l\u1ecbch s\u1eed y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng, v.v. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ph\u00e2n kh\u00fac \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u qu\u00e1 tr\u00ecnh mua h\u00e0ng<\/h2>\n\n\n\n

Nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c nguy\u00ean nh\u00e2n v\u00e0 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. T\u00e1c \u0111\u1ed9ng ch\u00ednh c\u00f3 th\u1ec3 l\u00e0 khi kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng trong cu\u1ed9c \u0111\u1eddi nh\u01b0 k\u1ebft h\u00f4n, sinh con, c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ee9c kho\u1ebb ho\u1eb7c t\u00e0i s\u1ea3n, theo l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea1i l\u00fd c\u00f3 th\u00eam g\u00f3c nh\u00ecn r\u1ed9ng h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u01b0a ra c\u00e1c l\u1eddi khuy\u00ean v\u00e0 t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

X\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec1u kh\u00f3 kh\u0103n v\u00e0 g\u00e2y tr\u1edf ng\u1ea1i trong qu\u00e1 tr\u00ecnh mua b\u1ea3o hi\u1ec3m b\u1eb1ng c\u00e1ch ghi nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng g\u1eb7p nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p, b\u1ed3i th\u01b0\u1eddng ch\u1eadm, thi\u1ebfu minh b\u1ea1ch v\u00e0 t\u01b0 v\u1ea5n kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n\n\n\n

T\u00ecm hi\u1ec3u v\u1ec1 s\u1ef1 t\u1eeb ch\u1ed1i<\/h2>\n\n\n\n

H\u00e3y l\u01b0u l\u1ea1i l\u00fd do t\u1eeb ch\u1ed1i m\u00e0 kh\u00e1ch h\u00e0ng n\u00eau ra trong qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i th\u00f4ng tin. L\u1eddi t\u1eeb ch\u1ed1i c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng chi tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m, kh\u00f4ng hi\u1ec3u \u0111i\u1ec1u kho\u1ea3n ch\u00ednh s\u00e1ch, c\u00e1c tr\u01b0\u1eddng h\u1ee3p lo\u1ea1i tr\u1eeb\/h\u1ea1n ch\u1ebf ho\u1eb7c thi\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 sau mua. Khi c\u00f3 th\u1ec3 hi\u1ec3u nguy\u00ean nh\u00e2n c\u1ee7a c\u00e1c l\u1eddi t\u1eeb ch\u1ed1i n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh th\u00e0nh ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n

X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ea1i di\u1ec7n cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, th\u00e1i \u0111\u1ed9, nhu c\u1ea7u b\u1ea3o hi\u1ec3m v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c \u01b0a th\u00edch. Vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap \u0111\u1ea1i l\u00fd d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch t\u00ecm ki\u1ebfm, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m.<\/p>\n\n\n\n

Ng\u00e0y nay, vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng m\u00e0 m\u1ed7i \u0111\u1ea1i l\u00fd c\u1ea7n ph\u1ea3i ch\u00fa \u00fd v\u00e0 th\u1ef1c hi\u1ec7n. C\u00e1c m\u1eb9o \u1edf tr\u00ean s\u1ebd gi\u00fap \u0111\u1ea1i l\u00fd khai th\u00e1c tri\u1ec7t \u0111\u1ec3 v\u1ec1 ch\u00e2n dung m\u1ed7i kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n h\u00e0ng cao h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m c\u1ea1nh tranh ng\u00e0y nay, hi\u1ec3u r\u00f5 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00e1c \u0111\u1ea1i l\u00fd cung c\u1ea5p s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 t\u01b0 v\u1ea5n c\u00e1c gi\u00e1 tr\u1ecb gia t\u0103ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o d\u00e0nh cho \u0111\u1ea1i l\u00fd \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":11267,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":""},"country":[6],"class_list":["post-5258","ignite-resource","type-ignite-resource","status-publish","has-post-thumbnail","hentry","country-vietnam"],"acf":[],"_links":{"self":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/ignite-resource\/5258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/ignite-resource"}],"about":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/types\/ignite-resource"}],"author":[{"embeddable":true,"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/media\/11267"}],"wp:attachment":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/media?parent=5258"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/country?post=5258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}