{"id":5365,"date":"2021-11-23T10:19:08","date_gmt":"2021-11-23T02:19:08","guid":{"rendered":"https:\/\/iglooinsure.com\/case-studies\/bukalapak-mo-rong-dich-vu-khach-hang-trong-nganh-thuong-mai-dien-tu\/"},"modified":"2024-02-06T09:37:30","modified_gmt":"2024-02-06T01:37:30","slug":"bukalapak-mo-rong-dich-vu-khach-hang-trong-nganh-thuong-mai-dien-tu","status":"publish","type":"case-study","link":"https:\/\/iglooinsure.com\/vn\/case-study\/bukalapak-mo-rong-dich-vu-khach-hang-trong-nganh-thuong-mai-dien-tu\/","title":{"rendered":"Bukalapak: M\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"\n<p>C\u00e1ch Bukalapak \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n doanh thu b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng cho ng\u01b0\u1eddi b\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c th\u00e1ch th\u1ee9c<\/h2>\n\n\n\n<p>Indonesia l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u \u1edf ch\u00e2u \u00c1 v\u1edbi 70% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp internet \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng. \u01af\u1edbc t\u00ednh \u0111\u1ea1t 40 t\u1ec9 \u0111\u00f4 v\u00e0o n\u0103m 2019, n\u1ec1n kinh t\u1ebf internet \u1edf Indonesia \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p 4 l\u1ea7n v\u1ec1 quy m\u00f4 k\u1ec3 t\u1eeb n\u0103m 2015 v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh h\u00e0ng n\u0103m l\u00e0 49%. L\u00e0 n\u1ec1n kinh t\u1ebf internet l\u1edbn nh\u1ea5t l\u00e0 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t trong khu v\u1ef1c, Indonesia \u0111ang tr\u00ean \u0111\u00e0 v\u01b0\u1ee3t m\u1ed1c 130 t\u1ef7 \u0111\u00f4 v\u00e0o n\u0103m 2025.<\/p>\n\n\n\n<p>Tuy v\u1eady, r\u00e0o c\u1ea3n m\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Indonesia ph\u1ea3i \u0111\u1ed1i m\u1eb7t ch\u00ednh l\u00e0 t\u00ednh b\u1ea3o m\u1eadt c\u1ee7a thanh to\u00e1n tr\u1ef1c tuy\u1ebfn v\u00e0 t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a giao h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a JP Morgan n\u0103m 2019 cho th\u1ea5y Indonesia v\u1eabn c\u00f3 t\u1ef7 l\u1ec7 gian l\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ef1c tuy\u1ebfn \u0111\u00e1ng k\u1ec3. V\u1edbi b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u00f9ng n\u1ed5 \u1edf Indonesia, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kho\u1ea3ng c\u00e1ch do nh\u1eefng r\u1ee7i ro c\u1ed1 h\u1eefu li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u2013 thi\u1ec7t h\u1ea1i v\u00e0 t\u1ed5n th\u1ea5t trong qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p<\/h2>\n\n\n\n<p>Bukalapak \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng Igloo \u0111\u1ec3 \u0111\u01b0a ra 6 ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m kh\u00e1c nhau cho c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/vi\/san-pham\/bao-hiem-van-chuyen-hang-hoa\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>V\u1eadn chuy\u1ec3n<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"\/vi\/san-pham\/bao-hiem-hang-dien-tu-hang-ca-nhan\/\"><strong>Thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed<\/strong><\/a><\/li>\n\n\n\n<li><strong>Thi\u1ebft b\u1ecb s\u1ed1<\/strong><\/li>\n\n\n\n<li><strong>B\u1ea3o hi\u1ec3m h\u00e0ng h\u00f3a<\/strong><\/li>\n\n\n\n<li><strong>B\u1ea3o hi\u1ec3m \u0111\u1ed5i tr\u1ea3<\/strong><\/li>\n\n\n\n<li><strong>B\u1ea3o hi\u1ec3m FLEXAS (Ch\u00e1y, N\u1ed5, S\u00e9t \u0111\u00e1nh, M\u00e1y bay r\u01a1i)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p n\u00e0y \u0111em l\u1ea1i kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 r\u1ee7i ro cho ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n th\u01b0\u1eddng g\u1eb7p ph\u1ea3i trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng ni\u1ec1m tin khi ti\u1ebfn h\u00e0nh kinh doanh v\u00e0 mua s\u1eafm tr\u00ean n\u1ec1n t\u1ea3ng Bukalapak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00ednh n\u0103ng c\u1ee7a gi\u1ea3i ph\u00e1p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ec7 th\u1ed1ng khuy\u1ebfn ngh\u1ecb th\u00f4ng minh<\/h3>\n\n\n\n<p>Vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m theo nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 trong gi\u1ecf h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb giao d\u1ecbch v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho Bukalapak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e0nh tr\u00ecnh mua v\u00e0 k\u00edch ho\u1ea1t th\u00f4ng su\u1ed1t<\/h3>\n\n\n\n<p>Vi\u1ec7c mua v\u00e0 k\u00edch ho\u1ea1t c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m c\u1ee7a ch\u00fang t\u00f4i ch\u1ec9 g\u1ed3m m\u1ed9t v\u00e0i b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n. Ch\u1eb3ng h\u1ea1n, khi kh\u00e1ch h\u00e0ng mua \u0111i\u1ec7n tho\u1ea1i m\u1edbi, c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t s\u1ebd \u0111\u01b0a ra ch\u00ednh s\u00e1ch b\u1ea3o hi\u1ec3m B\u1ea3o v\u1ec7 M\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i (PSP) \u0111\u1ec3 b\u1ea3o v\u1ec7 thi\u1ebft b\u1ecb h\u1ecd m\u1edbi mua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u1ea3n l\u00fd v\u00e0 x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u gi\u1ea3i quy\u1ebft quy\u1ec1n l\u1ee3i b\u1ea3o hi\u1ec3m \u0111\u01a1n gi\u1ea3n<\/h3>\n\n\n\n<p>Khi c\u00f3 y\u00eau c\u1ea7u gi\u1ea3i quy\u1ebft quy\u1ec1n l\u1ee3i b\u1ea3o hi\u1ec3m, kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n \u0111\u0103ng nh\u1eadp v\u00e0o \u1ee9ng d\u1ee5ng v\u00e0 g\u1eedi y\u00eau c\u1ea7u. Th\u1eddi gian x\u1eed l\u00fd b\u1ed3i th\u01b0\u1eddng c\u0169ng r\u1ea5t nhanh ch\u00f3ng sau khi nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u. Danh s\u00e1ch c\u00e1c c\u1eeda h\u00e0ng s\u1eeda ch\u1eefa \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n c\u0169ng c\u00f3 s\u1eb5n trong \u1ee9ng d\u1ee5ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1eeda ch\u1eefa thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ngu\u1ed3n:<\/h2>\n\n\n\n<p>Google, Temasek, and Bain &amp; Company 2019. \u2018e-Conomy SEA 2019\u201d\u00a0<a href=\"https:\/\/www.blog.google\/documents\/47\/SEA_Internet_Economy_Report_2019.pdf\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.blog.google\/documents\/47\/SEA_Internet_Economy_Report_2019.pdf\/<\/a><\/p>\n\n\n\n<p>Indonesia-Investments.com, Th\u00e1ng 5, 2016. \u2018L\u1eeba \u0111\u1ea3o tr\u1ef1c tuy\u1ebfn \u1edf Indonesia: 26% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh n\u1ea1n nh\u00e2n c\u1ee7a gian l\u1eadn.\u2019\u00a0<a href=\"https:\/\/www.jpmorgan.com\/europe\/merchant-services\/insights\/reports\/indonesia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.jpmorgan.com\/europe\/merchant-services\/insights\/reports\/indonesia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch Bukalapak \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n doanh thu b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng cho ng\u01b0\u1eddi b\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"featured_media":5366,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Case study: Bukalapak | B\u1ea3o v\u1ec7 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn","_seopress_titles_desc":"C\u00e1ch Bukalapak \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n doanh thu b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng cho ng\u01b0\u1eddi b\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng.","_seopress_robots_index":""},"country":[5],"class_list":["post-5365","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","country-indonesia"],"acf":[],"_links":{"self":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/case-study\/5365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/case-study\/5365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/media\/5366"}],"wp:attachment":[{"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/media?parent=5365"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/iglooinsure.com\/vn\/wp-json\/wp\/v2\/country?post=5365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}