{"id":5358,"date":"2022-10-14T11:38:00","date_gmt":"2022-10-14T03:38:00","guid":{"rendered":"https:\/\/iglooinsure.com\/case-studies\/shopee-tang-ltv-bang-cach-ban-hang-cheo-cho-phan-khuc-khach-hang-muc-tieu\/"},"modified":"2024-02-06T09:37:29","modified_gmt":"2024-02-06T01:37:29","slug":"shopee-tang-ltv-bang-cach-ban-hang-cheo-cho-phan-khuc-khach-hang-muc-tieu","status":"publish","type":"case-study","link":"https:\/\/iglooinsure.com\/vn\/case-study\/shopee-tang-ltv-bang-cach-ban-hang-cheo-cho-phan-khuc-khach-hang-muc-tieu\/","title":{"rendered":"Shopee T\u0103ng LTV b\u1eb1ng c\u00e1ch B\u00e1n H\u00e0ng Ch\u00e9o cho Ph\u00e2n Kh\u00fac Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>T\u0103ng doanh thu v\u1edbi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng quan<\/h2>\n\n\n\n<p>Shopee l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Ch\u1ec9 trong qu\u00fd 2\/2022, 2 t\u1ef7 giao d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a c\u1ee7a Shopee l\u00ean t\u1edbi 19 t\u1ef7 \u0111\u00f4 la M\u1ef9.<\/p>\n\n\n\n<p>\u0110\u00f4ng Nam \u00c1 l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia c\u00f3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng cao nh\u1ea5t th\u1ebf gi\u1edbi, trung b\u00ecnh 3,6 gi\u1edd m\u1ed7i ng\u00e0y. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c mua nhi\u1ec1u nh\u1ea5t tr\u00ean Shopee \u2013 \u0111\u1ee7 \u0111\u1ec3 ph\u1ee7 \u0111\u1ea7y ba s\u00e2n b\u00f3ng trong m\u1ed9t \u0111\u1ee3t b\u00e1n h\u00e0ng l\u1edbn c\u1ee7a Shopee! \u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, Igloo v\u00e0 Shopee \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng nhau \u0111\u1ec3 tung ra hai s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m t\u00edch h\u1ee3p: m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i v\u00e0 g\u00f3i b\u1ea3o v\u1ec7 360 di \u0111\u1ed9ng. Ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a Igloo v\u1ec1 \u201cB\u1ea3o Hi\u1ec3m Cho M\u1ecdi Ng\u01b0\u1eddi\u201d, ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u01a1 h\u1ed9i | B\u00e1n H\u00e0ng Ch\u00e9o cho nh\u1eefng kh\u00e1ch h\u00e0ng gi\u00e1 tr\u1ecb cao<\/h2>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, ch\u00fang t\u00f4i x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp c\u1eadn \u0111\u1ec3 b\u00e1n ch\u00e9o cho kh\u00e1ch h\u00e0ng c\u1ee7a Shopee mua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Shopee Philippines, b\u1ea3o v\u1ec7 m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb cho kh\u00e1ch h\u00e0ng mua ph\u1ee5 ki\u1ec7n \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng trong qu\u00e1 tr\u00ecnh thanh to\u00e1n. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ea3o hi\u1ec3m ti\u1ec7n \u00edch m\u00e0 Shopee Philippines \u0111ang cung c\u1ea5p tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. T\u1ea1i Malaysia, hai s\u1ea3n ph\u1ea9m v\u1edbi ph\u1ea1m vi b\u1ea3o hi\u1ec3m kh\u00e1c nhau \u2013 b\u1ea3o v\u1ec7 m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i v\u00e0 360 di \u0111\u1ed9ng \u2013 \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb cho ng\u01b0\u1eddi d\u00f9ng Shopee.<\/p>\n\n\n\n<p>S\u1ea3n ph\u1ea9m b\u1ea3o v\u1ec7 m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i c\u1ee7a ch\u00fang t\u00f4i bao g\u1ed3m vi\u1ec7c s\u1eeda ch\u1eefa c\u00e1c m\u00e0n h\u00ecnh b\u1ecb n\u1ee9t trong khi s\u1ea3n ph\u1ea9m 360 Mobile s\u1ebd b\u1ea3o v\u1ec7 c\u00e1c thi\u1ec7t h\u1ea1i do n\u01b0\u1edbc v\u00e0 tai n\u1ea1n, c\u0169ng nh\u01b0 m\u1ea5t m\u00e1t v\u00e0 tr\u1ed9m c\u1eafp, trong s\u1ed1 nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"372\" height=\"698\" src=\"https:\/\/iglooinsure.com\/wp-content\/uploads\/psp-on-shopee-checkout-page.png\" alt=\"psp on shopee checkout page\" class=\"wp-image-2596\" srcset=\"https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-on-shopee-checkout-page.png 372w, https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-on-shopee-checkout-page-160x300.png 160w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gi\u1ea3i ph\u00e1p | S\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng<\/h2>\n\n\n\n<p>Sau khi th\u1ef1c hi\u1ec7n mua h\u00e0ng, quy tr\u00ecnh k\u00edch ho\u1ea1t \u0111\u1ed9c quy\u1ec1n c\u1ee7a Igloo s\u1ebd b\u1eaft \u0111\u1ea7u. \u0110\u1ed1i v\u1edbi c\u00e1c g\u00f3i b\u1ea3o v\u1ec7 m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i, kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3i qua quy tr\u00ecnh x\u00e1c th\u1ef1c.<\/p>\n\n\n\n<p>T\u00f9y ch\u1ecdn 1<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-1.png\" alt=\"psp policy activation option 1\" class=\"wp-image-2590\" srcset=\"https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-1.png 1024w, https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-1-300x176.png 300w, https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-1-768x450.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>T\u00f9y ch\u1ecdn 2<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-2.png\" alt=\"psp policy activation option 2\" class=\"wp-image-2584\" srcset=\"https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-2.png 1024w, https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-2-300x176.png 300w, https:\/\/cdn.iglooinsure.com\/wp-content\/uploads\/psp-policy-activation-option-2-768x450.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>H\u1ecd \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft \u0111\u1ec3 t\u1ea3i xu\u1ed1ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ph\u00e1t hi\u1ec7n m\u00e0n h\u00ecnh n\u1ee9t c\u1ee7a Igloo \u2013 \u0111\u00e2y l\u00e0 l\u00fac c\u00f4ng ngh\u1ec7 nh\u1eadn d\u1ea1ng h\u00ecnh \u1ea3nh \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf c\u1ee7a ch\u00fang t\u00f4i ph\u00e1t huy t\u00e1c d\u1ee5ng. C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng k\u00edch ho\u1ea1t ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd tr\u00ean \u1ee9ng d\u1ee5ng Igloo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00f9y ch\u1ecdn 1: C\u00f3 hai thi\u1ebft b\u1ecb tr\u00ean tay \u2013 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng m\u1ed9t thi\u1ebft b\u1ecb ri\u00eang bi\u1ec7t \u0111\u1ec3 ch\u1ee5p \u1ea3nh c\u1ee7a thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m<\/li>\n\n\n\n<li>T\u00f9y ch\u1ecdn 2: S\u1eed d\u1ee5ng g\u01b0\u01a1ng \u2013 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u1ea5u k\u00ednh ph\u00eda tr\u01b0\u1edbc c\u1ee7a thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m \u0111\u1ec3 ch\u1ee5p tr\u01b0\u1edbc g\u01b0\u01a1ng<\/li>\n<\/ul>\n\n\n\n<p>V\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng minh h\u00ecnh \u1ea3nh c\u1ee7a ch\u00fang t\u00f4i, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cho c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i v\u00ec c\u00f3 r\u1ea5t \u00edt nhu c\u1ea7u x\u00e1c th\u1ef1c c\u1ee7a con ng\u01b0\u1eddi. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p ngo\u1ea1i l\u1ec7 hi\u1ebfm hoi kh\u00f4ng th\u1ec3 x\u00e1c th\u1ef1c t\u1ef1 \u0111\u1ed9ng, Igloo cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho qu\u00e1 tr\u00ecnh. \u0110\u1ed1i v\u1edbi c\u00e1c g\u00f3i b\u1ea3o v\u1ec7 d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng 360, c\u00e1c h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>Igloo<\/th><th>Competitor<\/th><\/tr><\/thead><tbody><tr><td>Th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c th\u1ef1c m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i<\/td><td>3 gi\u00e2y<\/td><td>5 gi\u00e2y<\/td><\/tr><tr><td>Th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n t\u1ea5t qu\u00e1 tr\u00ecnh k\u00edch ho\u1ea1t<\/td><td>30 gi\u00e2y<\/td><td>2 ph\u00fat<\/td><\/tr><tr><td>T\u1ef7 l\u1ec7 ph\u00e1t hi\u1ec7n h\u00ecnh \u1ea3nh<\/td><td>100% * t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng * Khi m\u1ed9t thi\u1ebft b\u1ecb ri\u00eang bi\u1ec7t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ee5p \u1ea3nh c\u1ee7a thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m<\/td><td>T\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng th\u1ea5p<\/td><\/tr><tr><td>\u0110\u1ed9 ch\u00ednh x\u00e1c<\/td><td>\u0110\u1ed9 ch\u00ednh x\u00e1c 80-90% v\u00e0 quy tr\u00ecnh ho\u00e0n to\u00e0n t\u1ef1 \u0111\u1ed9ng<\/td><td>\u0110\u1ed9 ch\u00ednh x\u00e1c 85%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0110\u1ec3 quy tr\u00ecnh khi\u1ebfu n\u1ea1i tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch cho c\u1ea3 \u0111\u1ed1i t\u00e1c v\u00e0 ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi Shopee \u0111\u1ec3 t\u00ecm ngu\u1ed3n cung \u1ee9ng cho c\u00e1c c\u1eeda h\u00e0ng s\u1eeda ch\u1eefa v\u00e0 trung t\u00e2m d\u1ecbch v\u1ee5 h\u1ee3p t\u00e1c. Hi\u1ec7n t\u1ea1i, ch\u00fang t\u00f4i c\u00f3 c\u00e1c c\u1eeda h\u00e0ng s\u1eeda ch\u1eefa v\u00e0 trung t\u00e2m d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n n\u1eb1m r\u1ea3i r\u00e1c kh\u1eafp \u0110\u00f4ng Nam \u00c1. Vi\u1ec7c s\u1eeda ch\u1eefa ho\u00e0n th\u00e0nh t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u00e0 trung t\u00e2m \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c x\u1eed l\u00fd t\u1ef1 \u0111\u1ed9ng. \u0110\u1ed1i v\u1edbi nh\u1eefng khu v\u1ef1c kh\u00f4ng c\u00f3 d\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n c\u1ee7a ch\u00fang t\u00f4i, kh\u00e1ch h\u00e0ng c\u00f3 t\u00f9y ch\u1ecdn \u0111\u1ebfn nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u01b0a th\u00edch c\u1ee7a h\u1ecd v\u00e0 g\u1eedi y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng sau \u0111\u00f3<\/p>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p \u0111\u1ea7u cu\u1ed1i c\u1ee7a ch\u00fang t\u00f4i, h\u1ed7 tr\u1ee3 Shopee kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, k\u00edch ho\u1ea1t h\u1ee3p \u0111\u1ed3ng b\u1ea3o hi\u1ec3m, qu\u1ea3n l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 thanh to\u00e1n, \u0111\u00e3 gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng cho Shopee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u1ec1 Shopee<\/h2>\n\n\n\n<p>Shopee l\u00e0 n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1 v\u00e0 \u0110\u00e0i Loan. Cung c\u1ea5p nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m, Shopee mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng, \u0111\u01b0\u1ee3c h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopee l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1. Ch\u1ec9 trong qu\u00fd 2\/2022, 2 t\u1ef7 giao d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a c\u1ee7a Shopee l\u00ean t\u1edbi 19 t\u1ef7 \u0111\u00f4 la M\u1ef9.<\/p>\n","protected":false},"featured_media":5359,"template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"Case study: Shopee | B\u1ea3o hi\u1ec3m \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i","_seopress_titles_desc":"Shopee l\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1. 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